Aiayu Online Shop. AIAYU is a pioneer sustainable brand, designed in Denmark and produced at origin in Bolivia, India and Nepal. It was born out of a deeply rooted love for natural fibers and quality. Each AIAYU item is made to be beautiful, unpretentious, timeless and uncompromising in quality – just like the modern woman they are designed for. AIAYU believes that best products are made at their origin, where the expertise to handle the material is the greatest. Like with Bolivian Llama wool, AIAYU goes to places of origin creating beautiful products, nurturing local craft and empowering communities.