G.H. Bass & Co Online Shop. The American George Henry Bass founded his first shoe label in 1876. Sixty years later, he designed the world's first pair of penny loafers, the iconic 'Weejuns'. This shoe has now become a real must-have and the label has been praised for its craftsmanship and quality for more than 125 years. Preppy and classic American; those are the Weejuns moccasins!