Jewels By SJ Online Shop. Jewels By SJ is a colorful jewelry brand. The jewelry of Jewels By SJ is made by hand in an honest way in India. The jewelry brand itself is from Antwerp, but the Indian characteristics from the items can be easily tracked back to the Indian roots of the founder, who was born and raised there. The collection is characterized by cheerful beads, lucky eyes and colorful strings. Mix & Match the items with each other for a trendy look.