Seafolly Online Shop. Since 1975, Seafolly has been at the epicenter of Australian beach lifestyle and has quickly become one of the most recognized swimwear and beach lifestyle brands world-wide. Summer holidays and beach escapes are integral to the Seafolly brand essence and its customers. Women around the world look forward to their summer holiday escape and weekends at the beach. Time to relax and enjoy the company of friends and family. Seafolly offers all your Summer essentials, an array of bikinis, one piece swimsuits, cover ups and apparel along with an extensive accessories collection. Bold statement prints, contrasting textures and injections of eclectic colour encapsulate and reflect the Seafolly brand.